Car and Motorcycle Modification Contest

In my recent post, we have talked about Daihatsu Terios. Now, we will review it's competitor which has higher cost and more brand believed, Toyota Rush.

Both PT Toyota Astra Motor (TAM) and PT Astra Daihatsu Motor are hoping to sell one thousand units of the Toyota Rush/Daihatsu Terios per month in 2007, a 1500cc car that seats up to seven people.

Johnny Darmawan, the President Director of PT TAM hopes sales of the Rush will push Toyota’s market share up a few points to 35%. He believes that the Rush will not eat into the market share of other, similar Toyota models, the Kijang Innnova and Toyota Avanza, because they are different classes of vehicles. The latter two are multi-purpose vehicles (MPV) while the Rush is a 4×2 medium sports utility vehicle (SUV), he says.

Toyota Rush is the result of joint production with PT Astra Daihatsu Motor, with Daihatsu marketing the car under the name Terios. Whatever it is called the cars are produced at Daihatsu’s assembly plant at Karawang, West Java. In the past the two companies cooperated successfully to build the Toyota Avanza and Daihatsu Xenia models.

The cheapest manual version of the Rush will sell for 155 million rupiah, the Type G manual at 165 million rupiah, while the automatic is priced at 179 million rupiah on the road, available from 12th January 2007.

The Terios however will come more cheaply, with the standard model priced at 122 million rupiah, the TX manual at 151 million, and the TX automatic at 161 million.

On the manufacturing side 72% of the parts that make up the two models are made locally, 9% come from other Asean countries, while 19% are from Japan. The Vice President Director of Daihatsu, Sudirman, says that by 2008 95% of components will be produced locally, with new investment totalling 70 million dollars being ploughed into the company’s factory.

Toyota Rush Blue Print, Check It's Dimension!